Filters and Amplifiers.

I particularly enjoy this marketing concept because it draws from sound circuitry principles.

In sound design, amplifiers boost audio signals for driving loudspeakers while filters remove certain frequencies from your signal. Similarly, in your promoting efforts every single aspect of your brand either increases or decreases audience interest.

Your chosen alias, the colors of the background of your website, how you master your tunes, what time and day you post, the medium you perform on..

Every single aspect.

For example, the words you use in a post will either amplify interest in clicking the link to your new work, or filter their interest out. Are you likely to click on links people post that use all caps? “DOWNLOAD MY NEW TUNE!”. Likely not. That is an example of a common filter. Using the title “New Synthy Juke – Free 320 Download” is more likely to amplify participation from your audience instead.

Start noticing what attracts you and repels you from other peoples work.

Look into what might be filtering out interest from your audience, and where you can strengthen your message.


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5 responses to “Filters and Amplifiers.”

  1. Drizygitbizy says :


  2. grossbuster says :

    agreed. really like these posts!!!!

  3. adobe photoshop cs5 extended serial number full version says :

    I think what you posted made a bunch of sense. However, what about
    this? what if you added a little information? I mean, I don’t wish to
    tell you how to run your website, but suppose
    you added a post title that makes people want more? I mean Filters
    and Amplifiers. | Sound Movement is kinda plain. You should peek at Yahoo’s home page and watch how they write article headlines to get viewers interested.
    You might add a related video or a related picture or two to grab people excited about everything’ve
    got to say. In my opinion, it would bring your website a little bit more interesting.

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