A Formula for Viral Hits
Part 1 of 2
Who wants to know how to get your music out to the world? Most aspiring producers desire to make an impact and have that impact spread. In his book The Tipping Point (highly recommended), Malcolm Gladwell covers many of the factors that tip the scales and cause “epidemics” to take place. Although there are many factors, we’re going to cover two important components over this week and next. Let’s talk about the first part of an equation for viral hits, “the stickiness factor“:
“The stickiness factor says that messages must have a certain character which causes them to remain active in the recipients’ minds. Moreover, they must be deemed worthy of being passed on.” – Brad Hunter / http://www.stanford.edu
How sticky is your work?
This means your tracks, your mixes, your posts, your style, your work. Does it “stick” with your audience when they hear or see it? Stickiness can be measured: Is it memorable and does it move people to action?
1. Is it memorable?
- Does it leave a lasting impression?
- Do people find themselves
- Is there a “timeless” quality to your mixes and tracks
2. Does it move people to action?
- Do people buy the track after they hear it?
- Do they buy tickets to your event after hearing your promo mix?
- Do your posts and content get reposted?
- Look at 3 of your fav all time tracks – what is it about them that made them stick?
- Start paying close attention to what “hooks” you in other people’s work