Several years ago local DJ / producer / labelrunner / Fractal hosted a series of informal coffee meetups attended by local producers of all skill ranges. From several to many, every month or so people excited about making music would get together, drink coffee (or tea etc), eat cookies, bring works of music in progress to share, and talk about electronic music (including of course, techno). I thoroughly enjoyed all of them, and feel like they definitely helped and inspired me.
And that brings us to now. Over the next 8 weeks, from this Saturday (June 2nd @ Habit) through July we are hosting GET EXCITED AND MAKE TECHNO; a series of discussion, hangouts, & masterclasses. You should come. I hope to bring you stickers.
More info here. Hit me up with any further questions in the comments and I will reply asap.
> Sign Up Here! <
In the business world, some marketing experts such as Dean Jackson talk about breaking your business into units of Before, During, and After the customer experience. That means analyzing, step by step, the process you go through to attract customers, do business with them, and then develop long term relationships for a life-time of business transactions. Although you may not look at your music as a “business” (something to consider, though), the before/during/after model can be very useful in creating, satisfying, and nurturing your audience.
At the current time, you may think about music in regards of playing shows, releasing tracks, and promoting them when you can or feel like it. Instead, you may want to shift your perspective and start looking at shows or releases as processes, not events (if you want to put on your philosophical hat you could think of this in the way that Eastern philosophy views reality: people, places, and things are not static, they are always changing and in movement.) Here’s some ideas regarding the 3 stages of interacting with your audience:
- Send your track to DJs to play and promote before release
- Ask people if they want to be on your promo list
- How can you promote events beforehand other than the usual Facebook spam?
- Contact blogs and online mags with release info for reviews and promo
- Actually performing at events (which also includes networking with DJ’s, promoters, etc, and audience)
- The blitz of promo you should be doing for a release, be it free or paid (all social network sites, in person dialogue etc.)
- Let people know how they can find and follow you through social media / mailing lists etc
- Follow up and contact people you made connections with and gave cards to at your event
- Re-post reviews and promo from artists for your released tracks
- Encourage audience to view your other work and let them know when your next releases / gigs are
I hope to cover this topic in greater detail in the future, as this a mere skim of the surface and it would be valuable to go into more depth for each unit. Just remember, start looking at your relationship with your audience as a whole process, not just simple events.
What do you think? Leave a comment below.
Over the years it has occurred to me that while many musicians are spectacular at writing and performing, many lack the necessary skills and motivation needed to promote their music to the public. It is a shame because there are so many talented people that I believe deserve the opportunity to showcase their work to a greater audience.
With this in mind, I recently presented a 90 minute seminar of my design at VEMF 2011 on “Building Success” in electronic music culture. The experience was thoroughly rewarding for myself and I hope that those who attended the interactive session found value in it and were able to implement some of the ideas. Later, the concept of this blog came to me as a way to consistently share thoughts about “success in music” with those interested.
This blog is not focused on how to make music.
There will be no mixdown tutorials and I will not help you write gnarly Skrillex basslines.
It is focused on aiding you in how to achieve whatever you want with your music.
My goal is to help you get your music out there while you enjoy doing it.
I have been actively involved in the electronic music scene for 10+ years (promoting, performing, producing and participating). I have also spent many years studying the fundamental ideas surrounding “success” and analyzing the work of those who have accomplished what they set out to do. It is a personal fascination that brings me great joy and satisfaction to help others along on their path, whatever it may be.
Enjoy the content – please share your thoughts and comments.